Using the Dutch Touch for American Business Success

The Dutch Touch

Just like American tourists love visiting Europe, American businesses love the opportunity to work with Europeans, with the Dutch ranking highly in their preferences.

But why do Americans like to work with the Dutch, and how can Dutch entrepreneurs use this to their advantage when expanding your business to the US?

Straightforward Communication:  The Dutch are famous and notorious for their direct and transparent communication style, a trait that resonates well with Americans—most of the time! Americans appreciate the Dutch ability to get straight to the point, fostering clarity, efficiency, and trust in business interactions. However, it's important to understand that not every situation calls for directness, and navigating this delicate balance can be tricky. I'm here to help you navigate this communication minefield effectively.

Culture of Innovation: The Netherlands boasts a culture of innovation and creativity, consistently ranking among the world leaders in research and development. American businesses value the fresh perspectives, forward-thinking approaches, and innovative solutions that Dutch professionals bring to the table. So don’t hesitate to bring attention to the innovative solutions that the Dutch have developed—it may just give you that competitive edge you're looking for.

Focus on the Environment: With climate change gaining more attention in the US, the Dutch focus on the environment aligns closely with the values and priorities of an increasing number of American companies and consumers. Dutch businesses can address growing environmental concerns and differentiate themselves in the market by appealing to environmentally conscious consumers, highlighting their sustainability initiatives and environmentally friendly practices.

English proficiency: The Netherlands consistently ranks at the top of the EF Global English Proficiency Index, making it an attractive partner for Americans seeking to do business internationally. For many American companies, the prospect of doing business with a foreign company and all the unknowns that come with it, can be a bit scary! Take away the fear of doing business with a foreign country by highlighting the various statistics about the Dutch English proficiency.  

So, don’t hesitate to emphasize that you are a Dutch company! Americans appreciate the Dutch. By leveraging the Dutch preference for straightforward communication, culture of innovation, commitment to the environment, and English proficiency, you can create an advantage of the competition from other countries!

Dutch American Cultural Differences

These differences are just a few of many examples of differences between the Dutch and American mentalities, communication and doing business. Understanding these differences and how they affect your interactions with Americans is one of the keys to a successful American expansion. Let me prepare for your interactions with your American partners and clients, and help you improve Dutch American collaboration. With a proven track record of supporting hundreds of Small and Medium Enterprise entrepreneurs and Fortune 500 expatriates in navigating the complexities of the U.S. landscape, I am ready to guide you and your team to optimize Dutch-American synergy.

Simply reply to this email, or schedule a free 30 minute assessment here.

workshop "Succesvol Zakendoen en Samenwerken met Amerikanen"

I will be in the Netherlands from May 15-31, hosting an open workshop "Succesvol Zakendoen en Samenwerken met Amerikanen" on May 16. Send me an email if you would like to attend the workshop or meet in person to discuss how I can help you to successfully do business with Americans and accelerate your growth.

Hi, I'm Annette, the owner of Dutch American Connection. With over 15 years of experience empowering expats and entrepreneurs to thrive in the US, my mission is clear: to equip Dutch entrepreneurs and Dutch/American teams with the essential tools and insights for successful expansion into the American market. By bridging cultural gaps and leveraging their unique strengths, I guide Dutch companies on how to do business in the USA!