Cultural Differences are real
Take off your European glasses. It is not crazy, it is different
-Sifra Geytenbeek
When Sifra Geytenbeek's first daughter was born, she sewed a cover for the second hand bouncy chair she just bought. A few years and lots of seat covers later, she is a rock star in the world of entrepreneurs and the CEO of Ukje, whose mission to create happy families - today and for generations to come.
Enjoying a challenge, she expanded to the US market. And a challenge it was! When Sifra started her American Adventure, she did not think there were cultural differences to pay attention to. Along the way, she quickly learned that there are differences in the way Americans shop, assamble products and what customer service means to an American audience.
What you will learn:
Major differences between the Dutch and American customer journey
How to use these differences to your advantage
What to adjust when selling on the US market
What drives American buying behavior, what drives Dutch buying behavior
How to adapt to the 50 states' unique idenitities
How important "environmentally friendly" is in the US
Resources
Culture Guide - Top 10 insights for doing business in the US
Connect with Sifra on LinkedIn
The Culture Map - insightful book about cultural differences. A fun and easy read!
Share your thoughts!
I would love to hear your experiences selling your product in the US! What was your “lesson learned”? Feel free to share your experiences by simply clicking here
Want to know more about successfully doing business in the US
and how you can use the Dutch American differences to your advantage?
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